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The Complete Idiot's Guide to Marketing, 2nd edition, by Sarah White
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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.
- Sales Rank: #1546534 in eBooks
- Published on: 2003-11-04
- Released on: 2003-11-04
- Format: Kindle eBook
About the Author
Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Easy to understand and very motivational
By Cer
This book is positive and motivating, but also honest about the realities of marketing. The author gives great examples throughout to illustrate the essentials. Recommended for beginners or experienced small business owners who need to adopt savvier marketing tactics.
0 of 0 people found the following review helpful.
this book will do you a great deal of good
By IWilliam Stonehill
If you don't have any introduction to marketing at all, this book will do you a great deal of good. Otherwise, it fails to answer the basic question: what is marketing. Marketing is the complex policy making that causes your product to be more visible than competing products, more desirable than competing products and sell better than competing products. This book gives these three subjects a light going over, and is as good a place as any to start, but don't look for any answers here.
0 of 0 people found the following review helpful.
Great Read for anyone that wants to know about marketing or advertising!
By DLake
fantastically written and thorough. learned a lot.
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