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Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns (3rd Edition) (Que Biz-Tech), by Brian Carter, Justin Levy
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The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices
Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!
You’ll Learn How To:
• Get started fast with Facebook, even if you’re new to it
• Develop winning Facebook marketing strategies
• Master new best practices for creating “best in class” Facebook pages
• Design Facebook ads that drive more clickthroughs at lower cost
• Reach customers outside Facebook with Facebook Connect and social plugins
• Use images and other media to personalize your presence and engage visitors
• Build thriving Facebook communities that promote loyalty and innovation
• Market to customers on the move via Facebook mobile apps
• Monitor what your customers are saying in real-time
• Protect your privacy—and your customers’ privacy, too
• Use Facebook Credits social currency to attract new customers and promote product sampling
• Track your performance with Facebook Analytics
• Prepare to profit from tomorrow’s Facebook trends and innovations
- Sales Rank: #1678970 in Books
- Published on: 2011-12-24
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .70" w x 5.90" l, .70 pounds
- Binding: Paperback
- 240 pages
About the Author
BRIAN CARTER offers social media training to B2C and B2B businesses of all sizes; his online Facebook training course serves 5,500 participants. Carter has been an Internet marketing consultant and trainer for 11 years, providing services that have often doubled or tripled clients’ online revenue. He has been profiled by The Wall Street Journal, US News and World Report, and Entrepreneur.
JUSTIN LEVY leads social communications at Citrix Online. Prior to joining Citrix, Levy was an Executive Director at New Marketing Labs, a social media agency, where he worked with Fortune 500 brands developing and executing social media strategies and campaigns. Levy is a sought after public speaker on social media and has been interviewed by mainstream media sources including FOX Business, Associated Press, Inc. Magazine, and the Boston Globe.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Good intro - understand the purpose
By Joe American
Good book - don't misunderstand the purpose of it.
This is a fine introduction to marketing with Facebook, but seems especially geared toward those who are new to FB, or who only use it for basic personal purposes. If that's you, it will be a helpful step-by-step tutorial to using FB's features to promote something. That's pretty much what the book claims.
But, the write up also stresses how profitable it will be even if you're a PRpro, etc. I disagree. If you're computer savvy, used to promotion, and you've spent much time at all on FB, you won't find much new here.
There are some good tips on using demographic tools, and developing communities. Some of the book is already obsolete, such as the section on creating a landing page for your business. FB has now done away with landing pages.
3 of 3 people found the following review helpful.
Great Demystification of Facebook For Me...
By Elisa 20
First, I have to say, I resisted FB for a long time, and once I realize I needed it for business ("free PR that can potentially reach millions--you're dumb to ignore it!"), I resigned myself and opened an account.
However, while I love Twitter and find it effortless and enjoyable, that was not the case with FB. Using it...enjoying it...has been quite a struggle because it seemed like such a jumble--messages from people I don't know who are somehow "friends"...the "job" of sharing things about myself out into the internet with...who knows who?...and so much distraction, apparently with minimal purpose.
Long way of saying, I was a good (though reluctant) candidate for this book. I don't "get" FB, but I accept that I need it and want to learn why people love it so much--and how so many use it so effectively.
So this was a book I'd either love or hate, and I'm glad to say the verdict is: "love". The authors start with the "basics" (which I still need), and learned about how the various features worked together, including how to add video, improve privacy settings, and then move into marketing (helpfully divided into beginning, intermediate and advanced).
Unlike Facebook itself (to me), this book is well structured, sequential and full of step-by-step instructions and practical tips and examples. I thought it was excellent--extremely helpful.
3 of 3 people found the following review helpful.
"A VALUABLE STEP-BY-STEP GUIDE TO MARKETING!"
By Author/Reviewer Geri Ahearn
An updated step-by-step guide to Facebook's newest features, marketing strategies, and much more. Brian Carter and Justin Levy skillfully created a valuable tool for all Facebook members, teaching how-to Master best practices, build thriving communities, and how-to promote for business. I highly recommend "FACEBOOK MARKETING-Third Edition" to new members who wish to learn about the basics, to those who wish to establish a Corporate Presence, and those who prepare to profit from Facebook trends. The Growth of social networks in today's world and the importance of its growth to Your Business is only one reason why this book is a Must-have!
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